A Decade of Excellence
From day one to where we are now
The Beginning
Founded as Barcroft Designs, specialising in web solutions for the equestrian industry. Our passion for design and commitment to quality set the foundation for everything we do.
Recognition & Growth
Rebranded to Equinology, becoming the premier choice for equestrian businesses. Our reputation for excellence earned us multiple industry awards and recognition.
Expansion
Launched East Sussex Web Design as our parent company, expanding our services to businesses across all industries whilst maintaining our specialised expertise.
Leading the Future
Today we serve 150+ clients across two brands, using modern tech and solid design so every project does what it’s supposed to.
Head Designer
The creative vision behind the sites we build
Henry
Henry studied at the University of Kent and has been designing websites for over 5 years now. What started as a side project back in 2015 has grown into something he never quite imagined. Back then, he was running Barcroft Designs, focusing on websites for equestrian businesses – something that came naturally given his background in that industry.
Over the years, he's worked with over 150 businesses, and while he's expanded beyond just equestrian websites, he still brings that same attention to detail and passion for understanding what makes each business unique. There's something special about helping a local café in Hastings or a family-run business in Brighton get their story online and see the impact it has on their business.
For Henry, web design has always been about more than just making things look good. It's about creating something that actually works for the people who use it – whether that's helping someone find your opening hours easily or making sure your online booking system doesn't frustrate potential customers. Every project is different, and that's what keeps him excited about what he does. There's nothing quite like seeing a business owner's reaction when they see their new website for the first time.
Key Expertise
Why Choose Us
We build websites that work, and we stick around to help you get the most out of them
Technical Excellence
We use up-to-date tech and good practice so your site is fast, secure, and easy to update later.
Stunning Design
Clear, user-friendly designs that look good and help visitors do what you want: get in touch, buy, or book.
Proven Results
98% client satisfaction and measurable business growth through strategic digital solutions.
From idea tolive website
Based in East Sussex, we’re designers and developers who build websites that work. We’ve been doing this for years and we care about both how a site looks and how it performs, so visitors can find what they need and you get the enquiries or sales you’re after.
We think about your goals, design something that fits your brand, and build it properly so it’s fast, secure, and easy to update. No fluff. Just a site that does the job.
Work With UsPrecision
We care about the details so your site looks right and works properly.
Innovation
Using modern tech and ideas that fit your project.
Collaboration
We work with you so the end result is what you actually want.
Excellence
We aim for a high standard and don’t hand over until we’re happy with it.
Our Heritage
Our journey began in 2015 when we launched Barcroft Designs, a boutique web design studio focused on serving the equestrian industry. Through dedication and good service, we quickly became a go-to choice for equestrian businesses looking for a professional digital solutions.
As our reputation grew, we rebranded to Equinology, establishing ourselves as the premier web design agency in the equestrian sector.
Building on the success of Equinology, we expanded our vision to serve businesses across all industries. East Sussex Web Design was born as the parent company, bringing our proven expertise and industry-leading standards to a broader market.
Today, we're proud to operate two specialised brands under one roof, each excelling in their respective markets whilst maintaining our core values of quality, innovation, and strong client service.
Equinology
Est. 2015Our specialised equestrian division continues to excel, serving riders, trainers, stables, and equine businesses with bespoke digital solutions tailored to the unique needs of the equestrian industry.
Ready to Work Together?
Let's create something extraordinary for your business